Merry Christmas and a Happy New Year! Hope you've received lots of gifts — Let's talk about FREE reports today, as they're so often used as gifts to visitors.

A free report is a great way to capture email addresses if you don't have time to publish an ezine on a regular basis. You can continue to generate new leads to your list with the same report. You can offer the same report for years and continue to do well with it. No added work. No publishing deadlines. It's all automated.

The thing about free reports is this: they are a dime a dozen. Everybody's got one. And everybody is trying to generate leads with them so they can build their contact list.

But people have become tired of handing out their email addresses for these free reports that tend to be of little value anyway, so you've got to do something different. You've got to have an attention-grabbing title to your report that virtually every targeted visitor to your site would be interested in.

So you gotta have a report title that grabs them from the get-go. And your report better deliver what it promises.