First let me “warn” you that what I’m about to say may offend certain people and some may even call it “immoral”, but please keep in mind that I’m only talking about things from a marketing perspective.

I’d like to point out an ironic fact: although there are no quick fixes for suceeding online, a tested-and-proven way to reach your success is by providing “quick fixes”.

What do I mean?

First, think your prospects want to achieve their goals effortlessly. It’s just another way of saying “they’re lazy”. You see, when they’re browsing online, they don’t wanna click; they don’t wanna scroll down; they don’t wanna think; and they don’t wanna work. Either you have to provide a compelling reason for them to go through some troubles to take an desired action or you have to make them believe there’s little or even no effort required on their part. This is why “losing wait while you sleep” was so powerful and profitable. (I doubt whether those weight loss products can keep up to their promise, but that’s brilliant marketing nevertheless.)

Second, your prospects are actively or passively seeking miracles, even though in the back of their minds they know what they hope for is extremely unlikely to happen. In the previous weight loss example, you have to make your prospects imagine themselves “wake up slimmer”.

Third, your prospects want a solution and they want it fast (now). They want to become slimmer, prettier, richer, healthier as soon as tomorrow or even after the delivery of your product. In the above weight loss example, you have to make them see themselves become a new person tomorrow morning.

So do you sell quick fixes?

If you don’t, you should think about doing it. Provide your prospects with:

1. All the work done
2. Miracle
3. Instant gratification

Again, I’m not anti-social or cynical beyond help. In fact, I’m very often subject to all those “human weaknesses” myself. But you gotta know how humans work in order to become a master at marketing and succeed extraordinarily online.