Anyone that has been around the Internet for a period of time can see that it’s a world of trends and changes. Anyone that is involved in internet marketing can see that the trends and changes can be abundant. There are trends going on in sales copy all of the time. There are going to be certain changes that will take place in sales copy and you better be ready for them.

The trend right now in sales copy is the long sales letter. It has been around for awhile now and has been very successful for many, many internet marketers.

I wish that things didn’t change and that one way of doing things would work for the rest of my life. That way I could master a way of doing things and never have to learn a new way of doing thing. The problem is that things are always changing and the long sales letter will eventually go out of favor. I think that it’s going to be sooner rather than later. I think that it’s starting to get phased out right now.

I believe that there are many reasons for this. It’s usually always a number of things that go into changing a trend.

One reason is simple. Time. People have less time on their hands these days. They have work and then they have to deal with the kids then they have to have a life of their own. People want a solution to their problems immediately. The quicker that they can get a solution the better. If I have a cold and want to find herbal remedies to cure my cold. I’m not going to be in the mood to read a long sales letter.

Another reason is that people get tired of seeing the same thing over and over again. The vast majority of the people that buy products from sales pages online are repeat buyers. An example of this is people that buy money making e-books that deal with making money online. They start out not knowing anything so they buy an e-book about it. A lot of times applying what they’ve learned from the product doesn’t work for them, so they buy another and another.

People like this are always looking for more information. It doesn’t have to be the making money online market. It can be any other market or niche. Golfer’s are usually passionate about golf. They are always looking to gain more knowledge and make their game better. They aren’t going to stop at one product. The reason that I’m making this point is that these people are going to be looking at sales pages over and over again. They are going to get sick of reading this big long sales page and start scrolling down to see your price. That’s going to hurt you for a few reasons. One is that unless your price is bargain basement, then it’s going to hurt you. It’s also going to hurt you because these people are even bothering to read your sales letter. If they would of read your sales letter then you might of got a sale from them.

Another reason is that long sales letters are a lot of work. Who wants to work more than the have to? I certainly don’t. I would use that time to get more work done or use it to have fun.

Well you can always outsource work and I’m big fan of that if you can find good people to work for you. There are a couple problems with outsourcing you sales copy and hiring someone to write it for you. The first problem is finding a good copy writer. There are so many people out there that write sales copy that are not very good at it. So you’re paying for bad copy, not a good thing. When you find good copywriters they are so expensive that a lot of people simply can’t afford them. One of the reason’s that they are so expensive is because they write these big long sales pages.

What if you could hire the best copy writers and pay them a fraction of what they were asking? Well you could hire them to write short sales letters. I think that more and more people will start doing this.

What good does a big long sales letter do if it’s a bad sales letter, that is written poorly? It doesn’t do much good at all.

Another reason is that there are a lot of bad products out there. A person bought the product mainly because of the sales page and then when they got the product it was a lemon. Chances are that the product had a long sales letter. People are going to remember that and when they see this big long sales page again, they are going to think twice about buying it because they know that they were swindled into buying the product because they were convinced by the big long sales page.

Having a short sales page sends the message that this person is confident enough in the product that they don’t need to write a big long sales page. They don’t have to go out there and hire a professional copy writer.