So many people underestimate the power of curiosity.

And some are doing it the wrong way.

You see, everyone is concerned about what may happen to them or what they may miss out. It’s not about you. It’s about them.

Involve your prospects as early as possible and build their expection of something extraordinary. Use key phrases like:

• “Secrets” – people are curious about secrets, even though many of them deny it.
• “What… don’t want you to know” – oh please, they just have to know what they are “not supposed to”.
• “… revealed/exposed” – what’s CNN’s slogan? “Be the first to know.” Why do you think that is?

The trick of creating curiosity in your prospects is a two-step process:

1. Suggest something wonderful
2. Make sure there’s no way that your prospects can guess it

So, “The 3 most important exercises for weight loss” might not be good because you already let your prospects know it’s about exercises, but “the most common pitfall of weightloss that you probably don’t know” is much better. “The answer to weight loss that you’ve been looking for” is also a good one.