Some marketers complain that they can't find ideas for their niche products. My guess is that they've been searching ideas and expertise within themselves only. They don't realize that a readily available sources for virtually unlimited ideas and expertise are the articles other experts publish online.

The fact is, hiding in each article may be an idea for a niche product that you hadn’t even thought of — I'm not suggesting plagiarism though.

Let’s say you wanted to create an info-product on how to be a better putter. But when you start reading through some articles, you read a few about golf-specific exercises, and decide that fitness may be another niche to target within the larger niche market of golfers.

Who knows, maybe this product goes on to be your best-seller, and you never would have thought of it had you not read an article or two.

In some cases, you can reprint the articles in your own product.

Remember when we discussed how many experts will allow you to interview them totally free of charge? Well the same is true for people who write articles.

More times than not, if someone has published an article to a webpage, they’ll allow you to reprint it word-for-word in your info-product. Some people may want you to include a brief bio or a link back to their site, but who cares? It’s totally free content!

Just keep in mind that not everyone will allow you to reprint their content, so do your due diligence and get their permission BEFORE you add their copyrighted material to your product.