If I were to sell you $100 bills for $20 each, how much would you buy and how fast would you react?

The of course depends on how much you’re convinced that I’m selling real $100 bills, which is why I need to give out the “Reason Why”. And you’re more likely to go crazy over this offer if you see 100 other like minded people competing with you when I’m only selling 200 such $100 bills, right?

I’ve pretty much just outlined a product launch for you.

You see, you must make your prospects believe that you’re “selling money at a discount”, and the bigger the discount (it has to be believable though) is, the more likely they’ll buy. In other words, you have to build the value of your offering way out of proportion as compared to the price you’re charging.

An effective way to build value is to divide your offering into many components and build value for each of them individually. That way, when you combine their values, you’ll appear a lot more convincing and the number would be much bigger than if you offer a “one-shot deal”.