January 30, 2008

Why You Should Encourage Fear

fear.gifMost of us have more than one usual fears — Fear of gaining weight. Fear of missing an opportunity. Fear of unemployment. Fear of death. Fear of a future price increase. Fear of what others think about them. Fear of the unknown. Fear of growing old. Fear of being alone. Fear of being cheated.

There are hundreds of different phobias that motivate people to make purchases. People buy life insurance because they fear dying prematurely and leaving their family financially strapped. We buy exercise equipment because we fear gaining weight or getting out of shape. We buy alarm systems because we fear we are going to be violated in some way.

Bottom line: We make a lot of purchases because of our fears, on things that are supposed to ease our fears. By encouraging fear from your prospects, you have a better chance of making them decide to buy from as well as helping them with your solution.

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January 16, 2008

Overcoming Writer's Block

block.gifWe all know what frustrating a writer's block is. When you want to write something but nothing valuable comes out of your head. And the harder you try, the harder it becomes. Here are a few tips to get over it:

Choose A Better Subject

Wouldn't it be great if every writer could choose only the writing assignments pertaining to subject matters they enjoy?  Things they're interested in or have special knowledge of?  Unfortunately, not all writing projects are exciting and involve subjects that the writer absolutely loves.  In fact, many are based on subjects writers know absolutely nothing about or that are flat out boring. 

However, as an eBook author, you have the CHOICE OF SUBJECT.  One of the most important things you can ever do to overcome the struggle to write, is to choose things you are PASSIONATE about to write about. 

Think about it — you're at the dinner table, or you have friends over…what do you talk about?  What gets you excited?  What is it that you naturally start raising your voice in exuberance to share?  What is it that gets you up out of your seat to elaborate on?

Write about what you ENJOY.  It's hard for me to personally write about dog obedience.  I have no knowledge on the subject, no experience on the subject and no real desire for the subject.

But, I could write on the joys of golf all day long! :o)

Words naturally flow when you are PASSIONATE about the subject.

 

Look In Parallel

One successful way to get past Writer’s Block is to look at both the problem and solution in parallel.  Start relating the problem to a similar obstacle you've hurdled in the past.  What do they have in common?  Then, look at how the problem was solved and see if any or all of that solution can be used for the current problem.

A pastor at my church calls this "forgotten faith."  He talks about how when we face a new hurdle or obstacle in life, we become frustrated and frightened because we FORGET about how God pulled us through something similar in the past.  And we worry in vain.

The same thing applies to writer's block.  We find ourselves facing some kind of obstacle, some problem and we panic.  Instead, it's important to remember the past.  How did we get through it last time?  What worked to overcome the writer's block?

Draw on your experiences, which will help you meet and beat your new challenges in similar ways that  you beat your challenges from the past.

 

Listen To Music

Music is always inspiring.  If you are writing an eBook on dating or relationships or marriages, put on some nice, romantic music.  Allow the instruments and lyrics to create a mood that you can draw from.  Whatever type of writing you're working on, choose music that fits the subject and just allow your thoughts to start rolling in.

Whether the music is classical, opera, jazz, ballads, or rock and roll, each style has magic.  As a writer, you can connect with another artist and envision the setting for your book based on the music.  An example is Enya.  One of her first CD’s had a song that was romantic, mystical, and almost poetic.  As that song is played, a person can envision a Roman coliseum, filled with lions, chariots and gladiators.  It's very powerful music.  Allow your mind to open as you listen to the music and you'll soon be filling page after page of information.

You might be surprised at how inspired you become after listening to some music.

 

Use A Dictionary/Thesaurus.

Dictionaries and Thesaurus’ can be a writer's best friend.  These are great tools for Writer’s Block in that they offer words, phrases, meanings we haven't even considered.

No matter what the subject, a dictionary or thesaurus can open up and provide ideas completely missed.  When you become stuck, or your mind goes blank, take a word from your writing and start looking at the different meanings or comparisons.  You will be pleasantly surprised at how useful these are.

 

Use Quotations

A proven way to succeed in writing when ideas don't come easily is to use quotations.  Finding famous quotes from United States Presidents, Diplomats, Actors, Scientists, Inventors and the like, always makes for good reading and inspiration.

For example, American poet Ralph Waldo Emerson once stated “Next to the originator of a good sentence is the first quoter of it.  Many will read the book before one thinks of quoting a passage.  As soon as he has done this, that line will be quoted east and west.”

Cool, huh?

Did you also notice that I actually USED A QUOTE in this tip as PART OF THE CONTENT. 

I'll let you ponder on that one for a bit. 

 

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December 24, 2007

Give Away FREE Reports (Happy Holidays!)

gifts.gifMerry Christmas and a Happy New Year! Hope you've received lots of gifts — Let's talk about FREE reports today, as they're so often used as gifts to visitors.

A free report is a great way to capture email addresses if you don't have time to publish an ezine on a regular basis. You can continue to generate new leads to your list with the same report. You can offer the same report for years and continue to do well with it. No added work. No publishing deadlines. It's all automated.

The thing about free reports is this: they are a dime a dozen. Everybody's got one. And everybody is trying to generate leads with them so they can build their contact list.

But people have become tired of handing out their email addresses for these free reports that tend to be of little value anyway, so you've got to do something different. You've got to have an attention-grabbing title to your report that virtually every targeted visitor to your site would be interested in.

So you gotta have a report title that grabs them from the get-go. And your report better deliver what it promises.

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