Here's how you can skyrocket your sales by as much as 300% in one easy step…

I walked into my favorite software store (chances are you've done this yourself) and I searched through the various titles for what I was wanting. There were two that stood out in particular. Both had the basic features that I wanted. Both were priced approximately the same. As I weighed the benefits of each, the products were similarly interesting to me.

Which one did I choose? I went with Product A. And here's why.

Product A was in a nice 8"X10" box, with lots of large printing and bright graphics. Product B was in a small CD case - no box - just a shrink-wrapped CD jewel case. Same price. Same benefits. Same features.

Different look.

One was PRESENTED in a much more physically attractive manner. One APPEARED to be more, simply because of PACKAGING.

Now, once I got home and opened the box, want to know what I found?

One small, shrink-wrapped CD jewel case.

There wasn't anything extra in that box. No special surprises. Nothing different than what I would have received by purchasing Product B.

With all factors considered, the only reason I made my purchase choice was because of appearance. Perceived value. The packaging made the difference.

Online, things aren't much different. You want the right package. And that means some kind of artwork that visually represents your product. Whether it is an eBook cover, a software box, ezine pic or some other artwork, you need something that increases your perceived value, simply because of its appearance.