March 13, 2008
Strategic Places To Place Backend Offers
Exit Popup Window. Same idea as a popup window, only this one launches AFTER the visitor leaves your webpage. It's a great way to simply redirect your visitor to whatever offer you choose.
"Thank You" Page. Every website has its share of "thank you" pages. "Thank you for your order." "Thank you for subscribing to our ezine." "Thank you for requesting our free report." These pages are a great way to present a backend offer.
"Welcome" Email. Whether it's a "welcome to our newsletter mailing list" or a "thank you for your order" or a "here is the information you requested" email, these are PERFECT opportunities to mention a backend offer.
Freebie. Remember those free reports and that eCourse and those other freebies we talked about earlier? Don't forget to have backend offers in place in each of them. You can use "sponsor" ads, product recommendations in the content themselves, P.S., and "sidebars" to upsell the customer to an additional order.
Future Follow-Ups. Whether it is an offer placed inside each daily lesson of an eCourse, or in a follow-up email saying "Did you have any questions about the free eBook you downloaded?", or in a solo mailing to the list of contacts you built, there should always be future follow-ups…and future offers.







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